Jared Geizer Jared Geizer

Hard Things Are Supposed to Be Hard

From Genny Rumancik

https://www.instagram.com/p/DMbE6VOhDzv/?igsh=MTRvMnJjb245cWxiNQ==

The more worthwhile endeavors require you to show up vulnerably & honestly, and they leave space for something new to happen.

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Jared Geizer Jared Geizer

The New Rules of Media

I very clearly do not subscribe to the direction media is going, at the very least for content creation or production. I probably consume a fair amount of content, hence why I find this article interesting. I can see the trend that content creators, media outlets, and every podcast under the sun is going through right now.

Here’s a link to the article:

https://open.substack.com/pub/onethingnewsletter/p/the-new-rules-of-media?utm_campaign=post&utm_medium=web

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Jared Geizer Jared Geizer

The dark forest theory

This idea has been around for a while, but I just recently came across this theory as it’s applied to the internet (the post itself is a little old as well 😬, but still relevant I think)

https://www.ystrickler.com/the-dark-forest-theory-of-the-internet/

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Jared Geizer Jared Geizer

Archived Project

Nova

Branding ● 2016

A wide-range branding project for a fictional space travel company. The project involved creating a language and collateral for a brand. The project started with a logomark, then led into a photographic language, then the application of these elements to the brand collateral.

Initial Mark Sketches

The values of the company meant that the logomark should convey an uplifting sense of movement. It should also convey a sense of exploration and some indication of celestial bodies.

The Final Mark

The final mark, selected after audience testing and feedback, was then integrated in with typography. 'NOVA' follows the same arc created by the wing of the ship to give a greater sense of movement and to also imitate a horizon.

Collateral

The next step included developing collateral items, such as letterheads, websites, and a branding showcase booklet.

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Jared Geizer Jared Geizer

Archived Project

Decomposition

Data Visualization ● 2017

A data visualization project focused on analyzing a process and breaking down the steps. The subject of decomposition was chosen as a challenge to show something unappealing in a visually interesting way. A visual language was developed to convey the information effectively.

Visual Language

In order to make the subject of decomposition a visual style was created. It draws inspiration from several information distribution sources, focusing on solid colors and geometric shapes.

The Poster

The visual language was then applied to the poster, which went through its own process of development.

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Jared Geizer Jared Geizer

Archived Project

Ebola and the Flu

Data Visualization ● 2015

A data visualization project where data and information was gathered from several sources. It was then analyzed and cross-referenced to create a graphic. The project compared the infection rates of Ebola and the flu along with the differences in fatality rates and the chance of infection over time.

Data

Data and information was gathered from multiple sources and compiled. It was then analyzed to find trends and differences of interest.

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Jared Geizer Jared Geizer

Archived Project

MODE Challenge

Motion Design ● 2016

A short project for the promotion of the MODE conference. The project is a summary of the skills learned that semester

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Jared Geizer Jared Geizer

Archived Project

AugHumana

Design Speculation & Web Design ● 2017

A collaborative semester-long project. The overall goal was to create a product 7 years out that was within speculative reasoning. I worked on developing the user interface elements along with creating the website in Adobe Muse.

Interface

There were several points of cross collaboration on this project, but one of the large aspects I worked on was the user interface for the initialization.

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